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Angela C. Gunn

Writer, Editor, Proofreader

Big picture thinker with eagle eyes who creates and crafts words through a multicultural lens. 

I'm an expert in the rules of English, but also how to play with them

Cars Commerce •

Turn Cars.com into your 'Why Buys'

In today’s competitive market, it’s crucial for dealers to showcase their “why buy” reasons for both their dealership and inventory. Partnering with Cars.com goes beyond getting your brand and inventory in front of our in-market audience of car shoppers — it also allows you to leverage our independent authority to build consumer confidence through a series of annual accolades. These accolades offer strategic opportunities to highlight why your inventory (and dealership) are the best choices for...
Cars Commerce •

Tips To Prevent Aging (Inventory) | Cars Commerce

Ready to revitalize your inventory? Let’s dive deep into strategies that can turn back the clock on your lot.To give your turn rate the boost it needs, we recommend a proven, age-defying regimen: focus on reaching verified, local in-market shoppers across channels, paired with updated messaging to counter the affordability narrative, and a merchandising makeover to help your aged units shine.On average, dealers who list their inventory to in-market shoppers on Cars.com and power their website ex...
Cars Commerce •

OBD Scan Reporting Upgrade | AccuTrade

AccuTrade comes with OBD scanners, powered by BlueDriver, which scan vehicles for diagnostics issues, transparently report on what’s found, and automatically apply the associated recon costs to each appraisal. It’s one of the game-changing AccuTrade features that takes the guesswork out of appraisals and empowers everyone on your team to quickly and confidently put the right price on any car. 


And now that diagnostic reporting is getting an upgrade — with deeper insights and context into the...
Cars Commerce •

Dealer Website Trade-In Tool UX | AccuTrade

Our team is constantly innovating to simplify our technology solutions and the experiences they enable. 


We recently applied that philosophy to our AccuTrade website trade-in solution, which prompts a series of questions about the consumer’s vehicle to generate an Instant Offer on their exact VIN, right from the dealer’s website.


To maximize performance, we tested a new version that’s able to use the license plate or VIN number to instantly pre-populate vehicle details, which compresses th...
Cars Commerce •

How To Text Transparent Vehicle Appraisals | AccuTrade

To successfully scale vehicle acquisitions from consumers (vs. costly auctions), you need to build their trust in your appraisal process. The best way to do that is with transparency: when consumers understand the factors that determine their vehicle’s value, they’re more likely to accept offers in good faith.“I can go in-depth and explain how we arrived at the number. I’m not the bad guy anymore because I have this to show them.”








Decades of handwritten appraisals and...
Cars Commerce •

Appraisal Activity Log | AccuTrade

AccuTrade’s new Appraisal Activity Log provides a detailed history for each vehicle appraisal, tracking every action, event, price change, and comment made by your team.


This level of transparency empowers your entire team to appraise vehicles by building trust, communication, and accountability into the appraisal process. Integrated into every appraisal or prospect record within AccuTrade, the log ensures that no details are missed, offering a complete record from the initial appraisal to fi...
Cars Commerce •

How to use QR codes to scale vehicle acquisitions | Cars Commerce

The easier you make it for consumers to get an instant offer on their trade, the more opportunities you will generate — and QR codes make it really easy to get started. The difference between asking people to type in a specific URL or just scan-and-tap can make all the difference.

That’s why AccuTrade empowers your team to quickly create your own connected QR codes, which automatically link to your online appraisal experience and track the scans, prospects, and acquisitions generated....
Cars Commerce •

Going Beyond The Stars | Cars Commerce Strategy Guide

From dentists to dealerships, people rely on the internet to decide who they do business with — and that makes your online reviews essential for acquiring new customers. Whether in-market car shoppers find you on Cars.com or through your own website and business profiles, you have to make a good first impression with star ratings and recent reviews that vouch for your store. 

But building a trusted reputation isn’t about the number of reviews you amass — it’s what they say about your customer...
MachMachines Musical Instruments •

MachMachines Musical Instruments

In 2018, I founded MachMachines Musical Instruments with a goal of collaborating with professional musicians and aficionados alike to make one-of-a-kind, personalized stringed instruments. From concept to completion, I’m dedicated to building high-quality custom instruments that play and feel different from the mass manufactured and standard designs made by many in the industry today. I believe the best luthiers combine the quality of their craft with the ability to listen to their clients to cr...
GrowWithCars.com •

Inside The Best Match Search Algorithm | GrowWithCars.com

You’ve chosen to partner with Cars.com to reach an audience of local, in-market shoppers who are twice as likely to buy than shoppers from any other source. In order to maximize the opportunity to match your inventory with them, it’s important to understand how the Best Match™ algorithm works and which factors you can control to improve your overall search performance.
Cars.com is a two-sided marketplace — valuing both dealers and shoppers. Our search algorithm reflects this, ensuring shoppers s...
SKINKEY Beauty •

Skinkey - About Us

In this modern, fast-paced life, our skin is constantly under attack.

The majority of us live in an urban environment with non-stop hustle and bustle, high stress, and exposure to external aggressors, like pollution and radiation. These stressors can set off a cycle of chronic, low-grade inflammation associated with the skin’s aging process. SKINKEY provides the potent defensive shield you need to decelerate aging and ensure your complexion remains healthy, supple, and vibrant.
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